Our Story
"Naughty Bean" was born from a playful idea of giving coffee a personality. We imagined the coffee bean as a cheeky character, breaking the rules and adding a bit of mischief to your day. It’s a name that reflects the boldness of our coffee and the fun, welcoming atmosphere of our shop.
The word ‘naughty’ evokes a sense of rebellion and fun—like sneaking in an indulgent treat or enjoying an extra-strong espresso when you know you shouldn’t. Meanwhile, ‘bean’ ties it directly to coffee, making the name both memorable and relevant.
We wanted something that stood out, combining a sense of humor with a nod to high-quality coffee. The name represents not just our product, but also the experience we want our customers to have: bold, lively, and a little bit unconventional.
Our Purpose
Naughty Bean Coffee is driven by the goal of making a positive impact in the world. We are passionate about fostering community, sharing knowledge, teaching, embracing technology, and promoting upliftment. We know we have reached success when we can make decisions that have a material impact in peoples lives.
Our Vision
At Naughty Bean Coffee, our vision is to create a national brand that makes exceptional coffee while fostering a fun and welcoming environment. Driven by our commitment to community, knowledge sharing, and upliftment, we aim to make decisions that have a meaningful impact on people’s lives. We envision a future where our success is defined by the positive, tangible difference we make in both the lives of our customers and the communities we serve.
Our Mission
Our mission at Naughty Bean Coffee is to create a positive impact in the world by offering high-quality, premium coffee and beverages that brings joy and indulgence to everyday moments. We are dedicated to fostering a strong sense of community, sharing knowledge, and embracing technology, all while uplifting those around us.